Months ago, I stopped sending out emails to people who had, over the years, signed up to be on my email list. I always sort of felt like I was intruding on them to send them stuff each month, asking them to come out and hear me at whatever venue I was currently performing at.
So, I started just to post stuff up on Facebook instead. Sometimes I went so far as to "create an event". Most of the time, I just posted on my status something like, "Playing at Joe Blow's Bar tonight". Not very personal, or inviting of me. But at least I didn't feel intrusive.
But I've started to realize that when someone sends me an invitation to an event through Facebook, I very often don't see it. And even if I do see it, I don't give it much attention. There are just so many invitations to things thru Facebook from people I don't even really know.
The other day, I read a little article sent to me by CDBaby, one of the online store that sells my CDs. The article listed 6 reasons why using email is more effective, and nicer, than Facebook.
I agreed with every point made on that list. As impersonal as email can sometimes seem, it's more personal than Facebook. If someone has given me their email address, the article stated, that means they have given me the "keys to their inbox". It's true, in a way. The people on my email list actually signed up to be on it! They actually wanted to know more about where I'd be playing next!
So, hey! It's a New Year and it's a great time to rethink the way I'm doing, and not doing, things. And to make little changes to try to improve everything!